Reliable Music Warehouse 2001 - 2004

Turnkey design for Reliable Music Warehouse

Reliable Music Warehouse started out in the 1980s as a small radio repair centre, and expanded over the span of 20 years into one of the largest music store franchises in Sub-Saharan Africa with well over 100 franchise outlets.
The interior photographs of the premium Sandton City store you’ll see a typical spread of point of sale units I designed for the approximately 70 sites I was directly involved with. The key challenge was to maximize product density on the sales floor.  I designed a customized aluminium extrusion, which was first used in Reliable Music to hold CDs and DVDs which allowed more stock to be held in less space than previously.  Further to stock holding we needed retail Point of Sale units that were at the correct height for people to browse their music choices for extended periods of time, but that also held enough stock so that merchandising the store was not required on a daily basis.  The units could not be too high or too low off the ground, or too deep, as this would make them ergonomically nonfunctional.  Human interaction with the retail space in terms of lighting, the natural flow of human movement through the space as well as people interacting with the merchandise displayed were key to ensuring consistent and increased sales.
On the far left side, in the interior photographs of the premium Sandton City store you’ll see a spread of point of sale units I designed for the approximately 70 sites I was directly involved with. To the centre left a typical set of site plans, and to the left the typical side wall and shop floor gondola merchandise units.
Along with designing and drafting all store, electrical, lighting, bulkhead, floor and finishes layout drawings, my key role in designing the franchise store experience was to design all of the internal shopfitting, from the free standing floor gondola units to special Point of Sale units for premium stores.
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