Design through Storytelling

“The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding. There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” Ursula K. Le Guin

Ryan Paetzold, me that is,  trades under the name chaosdesignorder. Having trained as and qualified as an industrial designer I've got deep rooted understanding and love of 3D, or perception thereof. With the skills I've accumulated over my career I'm is able to offer an holistic creative solution in both digital and physical domains.

By observing the manner in which brands are consumed through the type work I have done and do, more and more are use of imagery. Through still and moving content, increasingly, visualized content is consumed across the tech spectrum, everything from mobile to fixed screen, shopfront to bus shelter and as is said: "an image speaks a thousand words" - and this, this is where he can be found.

Whether it’s designing an iconic trophy for an elite professional soccer competition or telling a 3D digital story about the benefits of a new mobile phone service, what can I do for your brand, product or service? Get in touch:


3D modelling and rendering exercise. Grimm Brothers Brewery have the coolest branding, or at the time of this exercise, so why not.